ILLUSTRATIVE CONCEPT / CASE STUDY

SIDE NOTE

Live a little
louder.

PROJECT: Side Note — fictional brand
DISCIPLINES: Campaign · Art direction
STATUS: Sample content and generated visuals.
Not a commissioned client project.

Concept Side Note posters in orange and pink on a concrete wall — Side Note / Visual directionIllustrative concept artwork

Worth a look.
Worth a listen.

01 / THE BRIEF

Imagine an independent arts and music event with plenty of character and a small communications budget. This concept explores how to make its presence felt before anyone reaches the door.

02 / THE IDEA

Treat the city as the first stage. Big type, warm colour and expressive marks give the campaign a direct, unpolished energy that can carry from a street poster to a social post.

03 / WHAT TAKES SHAPE

A poster-led campaign direction, an expressive typographic approach and a flexible colour pairing for an event with something to say.

Closer look at the Side Note visual direction

THE VOICE / SIDE NOTE

LIVE A
LITTLE
LOUDER.

Warm orange, pale pink and black ink.

The direction.

This illustrative study demonstrates a campaign identity with a clear voice and room to adapt. A published client case study would include actual rollout imagery and measured results when available.

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